My new client SewBaby is reviewing the logos I designed for them over on Ann Brodsky’s blog! Ms. Brodsky asked me to reskin her website and develop a new logo for her company, with the goal of opening up a new sector of younger women while keeping her current 45+ customer base happy. The logo requirements were to work with the heart and name to keep brand recognition, while also bringing it up to date.
Although I sketched up a number of other ideas, these are the ones that made it as far as being sent to SewBaby for review:
Once we get a logo settled on (and when I have time, since the quarter is wrapping up and I’m swamped with homework I really ought to be doing) then I’ll be working on a makeover for her main site. At the moment I’ve gotten as far as contacting her programmer and doing some style and color palette research. I’ve got a palette I’m pretty satisfied with (thanks to my new tool Color Scheme Designer), but it may get tweaked when I start working on the site design. Ms. Brodsky has been great about sending me links to sewing sites she likes the look of, which has made my job a lot easier!
In the meantime, I’m working on a design (if you want to see the sketches and give feedback please let me know!) for this blog so hopefully (I’ve been saying this for a year now…) it will look like a designer’s blog for real.