One of my first StormFrog projects back in January was to make a logo option for the Empire State Games that would be presented alongside designs from two other designers here for their pleasure. I did some research into the Olympic Games logos, as these games bear a certain resemblance to a state version of the Olympics. After looking through the images and doing some sketches (most of which really didn’t turn out) I developed them further into the “running torch” mark, paired it with Brandon Grotesque Black, and dropped it in the presentation. I used my beloved stroke width tool over a Wacom/Photoshop sketch to get the graceful lines.
My coworker Matt and another designer from our sister company downstairs did the other two designs, the “victory flame”/”competition sphere” and the “ESG torch” respectively. Matt focused on a darker campfire version of the primary color palette I used, and the third designer used a modified blue and gold choice based on the old logo.
View the full PDF with our references and designs.