Twake Launches at TechCrunch NYC

There hasn’t been too much to write here because when I’m not at work, I’ve been working on a big secretive freelance project. And when I’m not doing either of those, I’ve been saving that time to relax and read the Song of Ice and Fire books.

So, on to my freelance project for a startup called Twake. Twake is a recommendation engine that’s set up to use the cloud and be independent of kind of data coming in, so you can send in information like products bought, facebook likes, or international intelligence – whatever you want, and the software will find patterns based on fancy wave math by Brian Moyer and Karthik Balasubramanian (longest last name I hope I ever have to design around!) to return recommendations out. The whole time the info is in the system, the system doesn’t know what the info is  – it’s only when it’s output back to the user that it gets translated from its secretive code name – so it’s secure and anonymous, and set up to handle even vast amounts of information.

Twake wreck-o-mendation screen design
Twake's wreck-o-mendation shell to hold the video stream and user/gun recommendations

Twake was launched at TechCrunch NYC earlier this week with a showy publicity stunt of a “wreck-o-mendation” app that let you choose a weapon and office tech target, Office Space style, and have someone in the middle of nowhere shoot a big gun at it. The app asked a few other questions like alcohol choice, shoe style, and smartphone OS, and then quickly started streaming common selections back on the big screen next to the booth. Apparently women who prefer cocktails love magnums!

There’s been some interest, in addition to a lot of tweets and a lot of People’s Choice votes at the expo, there are at least two articles that included Twake.

One (this one has a video demo of the wreck-o-mendation app and interview with Brian) and Two

And this is the almost 2-minute explanatory video I made in one weekend for the submission deadline back a while ago. Booya!

I am so sick of the color yellow by now!!

I gather that we did get a lot of compliments on the yellow-and-pink color scheme actually, including from a creative director at the company which in a former life made the 1984 Macintosh commercial! (Apparently I didn’t need to have spent the past two months stressing and second-guessing my color palette…) In a world of techy gray and blue and white, apparently the yellow glow stood out as a beacon even from across the crowded expo hall, and the chance to vicariously blow shit up didn’t hurt either.

I even got to take part.

Ellen learning how to shoot

Coke can after bullets
My trophy!

Also, Twake is definitely not one of these startup companies.

3 Responses to “Twake Launches at TechCrunch NYC”

  1. Matt
    | Reply

    Nice write up and excellent work, Ellen. I’m proud of you. A great, very likely, award-winning effort. Booya!

  2. ellen
    | Reply

    Thanks Matt! That means a lot to me :)

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