Daily Archives: Fri, Jan 18, 2013


AA Rebranded

I see that American Airlines has rebranded themselves after 45 years, as covered on Brand New, and I want to take a moment to talk about my impressions of it. See the Brand New article to see some of the collateral materials I mention below. A second opinion of the rebrand was posted while I wrote this post, and that one gets at the same impression I have, perhaps in better language. (more…)