You might remember that back in May I found a billboard in my hometown based on identity work I’d done for a local injury law firm. Well, apparently they are still liking my work, as back in December I freelanced for them again to produce another billboard. It’s a pretty blatant response to their competition’s ad campaign of dark contrasty images and pumped-up boxers – especially when you realize the billboard is literally across the street from the competition’s office. I developed a couple of different ideas, one of which I thought was more visually interesting, but they decided to go with this one, probably as it’s more in line with the competition’s existing materials.

Finally remembered to post that picture, as I’ve had it since Christmas. I think it’s incredibly exciting to have work I helped with up on a big billboard on a major street in my hometown!

Also one of the first purchases I’m looking forward to once I’ve started my next job will be a smartphone with a reasonable camera…