Pomona College Site Redesign
Prestigious “West Coast Ivy” Pomona College wanted a new website that reflected their open-minded California learning environment while being conscious of their top-notch rankings. Project included designs for 20+ responsive pages as well as thorough style documentation for implementation. Functioned as primary designer on the team at NewCity, which provided project management, art direction, and extensive user research. Development by KWALL.
InDesign | Photoshop | Illustrator
The Nature Conservancy Illinois Annual Report
Design and prepare a 24-page annual report on the finances and conservation work of the Nature Conservancy’s Illinois chapter. The goal was to provide the feeling of “an artist’s sketchbook” while conforming to brand guidelines and content requirements. Project included concepting and executing a variety of design options, manually painting the image masks, and rounds of design and content revisions according to client feedback. Project management and art direction by Orange Propeller.
Illustrator | InDesign | Photoshop
Metals Service Center Institute Design
Design and prepare a variety of infographics, assets, and brochures for the Metals Service Center Institute. Goal was to produce a wide range of informative, content-heavy visuals that would nonetheless be impactful and consistent with the modern brand identity. Project included producing one-off infographics and publications, weekly e-newsletters, semi-monthly conference booklets, and guiding UX discussions around website changes.
Photoshop | WordPress | Google Analytics + Docs
Bott Roofing Site Redesign
Prepare a report on Google Analytics data and audit content into a new site architecture based on benchmarking research and meetings to discuss business goals and user profiles. Facilitate meetings with client and developers, advise on web design best practices, and assist with editing, formatting, and input of content. Design mobile and secondary pages based on homepage design from Orange Propeller’s creative director. Site developed by Accuraty LLC.
Cooking Fools Logo
Design a logo for Cooking Fools experiential cooking events business. The previous logo had a local-touch catering aesthetic, and the business had developed in a different direction since that time. Goal was to convey a balance between the intense professional kitchen feeling of reality cooking shows (Cooking Fools’ most popular teambuilding event) and the cool, corporate, minimalist style preferred by the client. The final solution relied on the play of Celsius degrees and Fahrenheit degrees, as on a professional stove. Project direction by Orange Propeller.
Photoshop | Illustrator
Go Padda iPhone Game Design
Art direction, illustration and UI/UX design of iPhone game, design and development of accompanying launch page. Assignment was to create a self-promotional frog-themed iOS game to showcase StormFrog Inc’s capabilities. Assistance with creature and flower illustrations by Katie Scheid; development by the internal mobile dev team.
Illustrator | InDesign
NewCity Conference Notebook
Concept and design of NewCity’s 2014 self-promotional sketchbook. Requirements were to maximize the amount of NewCity’s brand green on the cover, to tie in with the brand name, and present a handcrafted-but-modern aesthetic. Thus graphic artifacts emulating dust and offset printing mistakes were used, in addition to new skyline artwork to match the company logo. Use of uncoated paper stock encouraged users to interact by doodling on the skyline, for potential social media marketing campaigns. Art direction by the team at NewCity.
AfterEffects | Illustrator
Twake Presentation Video
Storyboard, design, and animate a submission video for Twake software’s submission to TechCrunch Disrupt NYC. Project was completed from storyboard to final render in a weekend, voiceover by Joe Mayernik.
Photoshop | DotNetNuke | Expression Web
Schum Law Office Site Redesign
Redesign and develop a local law office website that builds on the existing brand and avoids alarming visuals. Goal was a welcoming, relaxing style that conveyed the benefits of working with an injury lawyer. Completed with assistance from the team at Accuraty LLC. Winner of the 2011 Best DNN Small Business CMS Site from the CMSA.
InDesign | Illustrator
TEAMGOLD Corporate Design
Project for the consulting service of a former Olympic ski-jumper. Using gold ink, develop a logo, business card, and letterhead that displays success and professionalism and appeals to business executives. Fast-paced project was conducted in German with direction from the team at Aclewe GmbH.
2010 | Thesis Project
Cinema 4D | Photoshop
Hydropic Screenshot Design
3D comp for Hydropic Project. A team of 7 designers and programmers created an installation game/community-made art piece. Goal as one of the lead designers was to create and refine characters, gameplay elements, and a 3D landscape to form the scene of a welcoming environment for play.