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Pomona College Site Redesign
Prestigious “West Coast Ivy” Pomona College wanted a new website that reflected their open-minded California learning environment while being conscious of their top-notch rankings. Project included designs for 20+ responsive pages as well as thorough style documentation for implementation. Functioned as primary designer on the team at NewCity, which provided project management, art direction, and extensive user research. Development by KWALL.
Adobe Suite | Bootstrap SASS | Marketo
UL In-House Design + Development
In-house design services for UL, an international safety company. Projects needed to follow best practices and conform to brand standards. Job involved learning Marketo from the ground up, designing and developing responsive Bootstrap SASS microsites, and creating a full array of marketing materials for a variety of internal clients. Large assignments included designing and developing the corporate email and landing page templates for Marketo, and designing and developing the digital version of the 2017 annual report. Projects were created in conjunction with clients, art directors, developers, other designers, photographer and copywriter according to project needs.
InDesign | Illustrator
Unitarian Universalist Association Annual Report
Concept, consult, and create the UUA Annual Report for 2016. Design needed to follow brand guidelines while having a unique take on the theme of “journey.” Challenges revolved around tying together disparate content from organizations within the UUA in an agile manner, fitting within space constraints, and guiding the UUA team on best practices for annual reports.
Illustrator | InDesign | Photoshop
Metals Service Center Institute Design
Design and prepare a variety of infographics, assets, and brochures for the Metals Service Center Institute. Goal was to produce a wide range of informative, content-heavy visuals that would nonetheless be impactful and consistent with the modern brand identity. Project included producing one-off infographics and publications, weekly e-newsletters, semi-monthly conference booklets, and guiding UX discussions around website changes.
InDesign | Photoshop | Illustrator
The Nature Conservancy Illinois Annual Report
Design and prepare a 24-page annual report on the finances and conservation work of the Nature Conservancy’s Illinois chapter. The goal was to provide the feeling of “an artist’s sketchbook” while conforming to brand guidelines and content requirements. Project included concepting and executing a variety of design options, manually painting the image masks, and rounds of design and content revisions according to client feedback. Project management and art direction by Orange Propeller.
Photoshop | WordPress | Google Analytics + Docs
Bott Roofing Site Redesign
Prepare a report on Google Analytics data and audit content into a new site architecture based on benchmarking research and meetings to discuss business goals and user profiles. Facilitate meetings with client and developers, advise on web design best practices, and assist with editing, formatting, and input of content. Design mobile and secondary pages based on homepage design from Orange Propeller’s creative director. Site developed by Accuraty LLC.
Cooking Fools Logo
Design a logo for Cooking Fools experiential cooking events business. The previous logo had a local-touch catering aesthetic, and the business had developed in a different direction since that time. Goal was to convey a balance between the intense professional kitchen feeling of reality cooking shows (Cooking Fools’ most popular teambuilding event) and the cool, corporate, minimalist style preferred by the client. The final solution relied on the play of Celsius degrees and Fahrenheit degrees, as on a professional stove. Project direction by Orange Propeller.
Gorayan Clock App
Interface design and project management for mobile app. A fan community project, this app keeps time in “The Cavern” from the Myst franchise. The goal was a clean interface for a polar coordinates clock that would keep track of time of day in base-25 D’ni numbering, as well as holiday dates. For details on inspiration and process, please see accompanying presentation; Android development by Dane Wallinga.
Illustrator | InDesign
NewCity Conference Notebook
Concept and design of NewCity’s 2014 self-promotional sketchbook. Requirements were to maximize the amount of NewCity’s brand green on the cover, to tie in with the brand name, and present a handcrafted-but-modern aesthetic. Thus graphic artifacts emulating dust and offset printing mistakes were used, in addition to new skyline artwork to match the company logo. Use of uncoated paper stock encouraged users to interact by doodling on the skyline, for potential social media marketing campaigns. Art direction by the team at NewCity.
AfterEffects | Illustrator
Twake Presentation Video
Storyboard, design, and animate a submission video for Twake software’s submission to TechCrunch Disrupt NYC. Project was completed from storyboard to final render in a weekend, voiceover by Joe Mayernik.